OUR STORY

A South African non-profit company launched during the inaugural Cape Town E-Prix in February 2023, Go Green Africa was envisioned as a year-round platform for the race sponsors and associated organisations to take Formula E’s sustainability and e-mobility focus forward to drive lasting action in the Western Cape and beyond on the African continent. 

In mid-2024, we evolved the focus of the non-profit to work with partners and supporters to create impact in the green economy ecosystem by connecting stakeholders and delivering meaningful projects and programmes. We grew as an educator and facilitator to African organisations shifting there modus operandi to be geared towards positive commitment and alignment to the United Nations 17 SDG's.

With continental ambitions, our partnership network includes expertise from the public, private, non-profit, and academic sectors. 

Directors

David Ashdown, CEO, VUKA Group

David Ashdown is an owner, founder, coach and currently the CEO of VUKA Group, a leading platform driving change across Africa’s key industries. With over 25 years of experience in shaping global business connections, David has developed an unrivalled understanding of Africa's emerging markets. Under his leadership, VUKA Group has become a prominent force in facilitating trust-based relationships, connecting organisations with vital information and stakeholders, and fostering sustainable progress. David’s vision for VUKA Group reflects his deep commitment to Africa’s growth and its integration into the global economy.


Iain Banner, Founder and CEO, Go Green Africa

For over 35 years, Iain Banner has founded or co-founded various successful businesses and charitable ventures throughout the world, across the sports, entertainment, luxury goods and hospitality industries. As co-founder and Chairman of E-Movement, Iain and his partners successfully staged ‘FORMULA E CAPE TOWN’ in February 2023. They also co-founded ‘AFRICA’S GREEN ECONOMY SUMMIT’, launched FORMULA STUDENT AFRICA and staged the ‘ELECTRIC’ Festival. Additionally, Iain founded ‘GO GREEN ARICA’.

Previously, Iain co-founded Sports International, the Gary Player Design Company, the Alfred Dunhill Links Championship, the Laureus World Sport Awards and the Laureus Sport for Good Foundation, using sport as a tool for social change in the lives of children. Independent assessments have shown that some 6.5m children have been positively impacted by the work of the Sport for Good Foundation.

VUKA Group 

A founding partner of Go Green Africa, The VUKA Group connects people and organisations to information and each other through in-person and digital events that create the conditions for extraordinary change, supporting Africa to achieve its highest potential.

The VUKA Group’s purpose is to connect Africa with global leaders to drive sustainable progress. With 25 years of experience, the company operates as a central hub for key industries in Africa, facilitating meaningful connections and conversations. As the parent company of major conferences and media publications, VUKA Group helps organizations grow and succeed. Their foundation is built on trust-based influence, empowering relationships and driving impactful outcomes across various sectors.
— Errol Bryce, Group Commercial Director, VUKA Group